01 — About
I’m a UX Designer based in Stockholm with a curiosity for AI, games, and the way people interact with technology.
I’m drawn to products that solve complicated problems. Whether it’s an AI assistant, a gamified experience, or an enterprise platform, I enjoy finding ways to make them feel more intuitive, approachable, and rewarding to use.
My journey into design has taken a few unexpected turns. I started in electrical and electronics engineering, moved into QA, then product management, and eventually found my home in UX. Along the way, I learned to look beyond interfaces and think about how products work as systems, how people experience them, and how small design decisions shape everyday interactions.
I recently completed my Master’s in Interactive Media Technology at KTH Royal Institute of Technology, where I explored UX, game design, AR/VR/XR, business strategy, and conversational AI. My thesis, Gamifying Responsible AI Interaction, explored how game mechanics can encourage more thoughtful, transparent, and responsible use of AI.
I’m a builder at heart. I enjoy turning ideas into things people can click, test, and experience, often with AI as a creative partner. Lately, I’ve been exploring how principles from games can improve everyday products, and how thoughtful design can make emerging technologies feel a little more human.
When I’m out of tokens to experiment with AI or build something new, you’ll probably find me brainstorming my next idea in Figma, grinding competitive video games, or making sure I’ve completed my fitness goals for the day.
